{"product_id":"bum-balm-30ml","title":"Bum Balm 30ml","description":"\u003cp data-start=\"199\" data-end=\"246\"\u003e\u003cstrong data-start=\"199\" data-end=\"246\"\u003eGentle, soothing protection – from day one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"248\" data-end=\"500\"\u003eDeveloped by midwives and packed with skin-loving ingredients, \u003cstrong\u003eour Bum Balm is your go-to barrier balm for every nappy change \u003c\/strong\u003e– starting from birth. It helps keep baby’s delicate skin clean, calm, and protected from irritation, soreness, and chafing.\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"708\"\u003eWith a \u003cstrong data-start=\"509\" data-end=\"541\"\u003erich-but-light serum texture\u003c\/strong\u003e that glides on easily (no dragging on sore skin), and a \u003cstrong data-start=\"598\" data-end=\"622\"\u003eone-handed dispenser\u003c\/strong\u003e perfect for wriggly or mid-meltdown moments, this balm is a true changing table hero.\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"1041\"\u003e💛 \u003cstrong data-start=\"713\" data-end=\"738\"\u003eMedical-grade lanolin\u003c\/strong\u003e – breathable barrier and soothing moisturiser\u003cbr data-start=\"784\" data-end=\"787\"\u003e🌻 \u003cstrong data-start=\"790\" data-end=\"812\"\u003eSunflower seed oil\u003c\/strong\u003e – rich in Vitamin E to nourish and protect\u003cbr data-start=\"855\" data-end=\"858\"\u003e🌼 \u003cstrong data-start=\"861\" data-end=\"882\"\u003eCalendula extract\u003c\/strong\u003e – calms redness and irritation\u003cbr data-start=\"913\" data-end=\"916\"\u003e🥥 \u003cstrong data-start=\"919\" data-end=\"934\"\u003eCoconut oil\u003c\/strong\u003e – deeply moisturising and antimicrobial\u003cbr data-start=\"974\" data-end=\"977\"\u003e🌰 \u003cstrong data-start=\"980\" data-end=\"1000\"\u003eSweet almond oil\u003c\/strong\u003e – softens and strengthens sensitive skin\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1225\"\u003e✔️ Suitable from \u003cstrong data-start=\"1060\" data-end=\"1071\"\u003enewborn\u003c\/strong\u003e\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e✔️ \u003cstrong data-start=\"1077\" data-end=\"1095\"\u003eFragrance-free\u003c\/strong\u003e, gentle \u0026amp; dermatologically tested\u003cbr data-start=\"1129\" data-end=\"1132\"\u003e✔️ \u003cstrong data-start=\"1135\" data-end=\"1161\"\u003ePaediatrician-approved\u003c\/strong\u003e \u0026amp; safe for \u003cstrong data-start=\"1173\" data-end=\"1194\"\u003eeczema-prone skin\u003c\/strong\u003e\u003cbr data-start=\"1194\" data-end=\"1197\"\u003e✔️ A little goes a long way!\u003c\/p\u003e\n\u003cp data-start=\"1227\" data-end=\"1358\"\u003e👜 \u003cstrong data-start=\"1230\" data-end=\"1242\"\u003ePro tip:\u003c\/strong\u003e Keep one in your changing bag, one at home, and one at the grandparents' – trust us, you’ll want it wherever your baby goes.\u003c\/p\u003e\n\u003cp data-start=\"1360\" data-end=\"1416\"\u003e\u003cstrong data-start=\"1360\" data-end=\"1413\"\u003eClean. Calm. Protected. Every change, every time.\u003c\/strong\u003e 💫\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":57366160277884,"sku":"xbn1787987602429","price":5.43,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/bum-balm-30ml_1.png?v=1787987630","url":"https:\/\/www.brightbrookstore.shop\/products\/bum-balm-30ml","provider":"anziaagni","version":"1.0","type":"link"}