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The highly concentrated violet pigment delivers even natural tones and restore vibrancy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Coloured or Bleached Hair\u003c\/li\u003e\n\u003cli\u003e Naturally silver or grey hair\u003c\/li\u003e\n\u003cli\u003e Partially coloured hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eGlycerin\u003c\/strong\u003e -  Restores moisture and evenly distribute the tonal  \u003cbr\u003e colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Blue and Mauve pigment \u003c\/strong\u003e-  Removes unwanted brassiness and deliver \u003cbr\u003e natural blonde tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Panthenol\u003c\/strong\u003e - Boosts shine and enhances the natural lustre of  \u003cbr\u003e blonde hair, keeping it vibrant and smooth. It also improves elasticity by enhancing moisture retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Wheat protein \u003c\/strong\u003e-  Strengthens and repairs. It penetrates the hair shaft, repairing damage from environmental stressors and styling tools.\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003ePolyquaternium-10\u003c\/strong\u003e- A conditioning agent that provides a lightweight  \u003cbr\u003e protective barrier to smooth hair cuticle and maintain anti-static and frizz-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMassage gently into wet hair using your fingertips, concentrating on the scalp and roots. Leave for 2-3 minutes then rinse well. Follow with Blonde Life Conditioner. Wash hands immediately to prevent staining skin.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365526806908,"sku":"ijx1787963457512","price":14.06,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/p-5-blonde-shampoo-300ml_1.jpg?v=1787963461"},{"product_id":"p-1-colour-protect-shampoo-300ml","title":"P-1 Colour Protect Shampoo 300ml","description":"\u003cp\u003eProlongs the life and vibrance of coloured hair. Give maximum protection to colour treated hair with this highly conditioning, antioxidant shampoo. Helps to reduce signs of colour fade and hair damages caused by the sun and environmental factors. Some shampoos can be abrasive to colour and our shampoo is PH balanced to ensure colour  \u003cbr\u003epreservation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with coloured hair.\u003c\/li\u003e\n\u003cli\u003eBringing out natural shine of all natural hair colours, particularly blondes and redheads giving amazing luminating properties.\u003c\/li\u003e\n\u003cli\u003eAnyone that has undergone a keratin treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Wheat Protein \u003c\/strong\u003e-  Added hydration whilst also strengthening and  \u003cbr\u003e repairing. It penetrates the hair shaft, repairing damage from environmental stressors and styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Extract \u003c\/strong\u003e-  Protects from fading as it contains antioxidants to \u003cbr\u003ecombat harmful UV rays and neutralises free radicals which are a common cause of colour diminishing. It also contains selenium which contributes to good scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol, (Vitamin B)\u003c\/strong\u003e -  A proven high-performance ingredient for \u003cbr\u003e sealing the cuticle and preventing fraying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply an almond-sized amount onto your palm, then massage gently into \u003cbr\u003ewet hair using your fingertips, concentrating on the scalp and roots. The rich \u003cbr\u003elather will cleanse the rest of your hair as it runs through it. Rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365526839676,"sku":"wtd1787963457055","price":11.62,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/p-1-colour-protect-shampoo-300ml_1.jpg?v=1787963463"},{"product_id":"t1-ultimate-repair","title":"T1 Ultimate Repair","description":"\u003cp\u003eThe T1 Ultimate Repair Treatment is a brand-new powerhouse product, designed to target and rescue damaged and stressed hair. With a unique blend of nourishing oils, proteins and amino acids; this treatment delivers immediate, tangible results.\u003c\/p\u003e\n\u003cp\u003eThis elixir deeply penetrates the hair shaft; repairing damage from within and leaves hair completely revitalised, strengthened and full of life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHair needing instant transformation, helping \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eto reverse damage, nourish deeply and restore\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e vitality to even the most over-processed hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHair in need of repair. Damage caused by:\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e colour and chemical processes, extreme \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003esun damage and heat damage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Veg Keratin -  Vegetable-derived keratin deeply penetrates the hair shaft and rebuilds damaged hair from the inside out and safeguards against further harm from heat and chemicals.\u003c\/li\u003e\n\u003cli\u003e Avocado, Coconut \u0026amp; Argan Oils - These oils provide deep hydration and work\u003cbr\u003e together to prevent protein loss, smoothing the cuticle, restoring lustre and provide intense shine to the hair shaft.\u003c\/li\u003e\n\u003cli\u003eNiacinamide (Vitamin B3) and Arginine - Strengthens the scalp, encouraging stronger hair growth from the roots. It also improves overall texture, improves hair elasticity, helping to bring back vitality and bounce.\u003c\/li\u003e\n\u003cli\u003eSerine and Threonine - These amino acids contribute to the repair of damaged hair, to reinforce the internal structure of each strand, promote growth and rebuild hair   \u003cbr\u003e fibers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a pea-sized amount and work it into damp or dry hair, massaging for 30 seconds into the lengths and ends. Hair is instantly transformed.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365526872444,"sku":"wkq1787963459543","price":19.64,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/t1-ultimate-repair_1.png?v=1787963463"},{"product_id":"h2-1-hydrate-shampoo-300ml","title":"H2-1 Hydrate Shampoo 300ml","description":"\u003cp\u003eAdvanced formulation for intense hydration. Providing deep nourishment to seal in moisture and breathe new life into dry stressed hair. Intensifies your natural shine without heavy coating. Anti-static and anti-flyaway.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDull, dry lacklustre hair.\u003c\/strong\u003e - Anybody who has lightened their hair beyond its natural base  (which causes dryness).\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eAnybody with open hair cuticles \u003c\/strong\u003e- i.e. curly hair, dry and brittle hair, sensitive \u003cbr\u003e or damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eWhite Tea Extract and Glycerin\u003c\/strong\u003e -\u003c\/span\u003e For increased moisture, whilst remaining light  \u003cbr\u003e weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol, (Vitamin B)\u003c\/strong\u003e -  A proven high-performance ingredient for  sealing the cuticle and preventing fraying and of the hair shaft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Protein \u003c\/strong\u003e-  For added hydration whilst also strengthening and repairing. It penetrates the hair shaft,  repairing damage from environmental stressors  and styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile\u003c\/strong\u003e -  To help soothe and relax the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply an almond-sized amount onto your palm, then massage gently into \u003cbr\u003ewet hair using your fingertips, concentrating on the scalp and roots. The rich \u003cbr\u003elather will cleanse the rest of your hair as it runs through it. Rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365526905212,"sku":"dia1787963461213","price":13.31,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/h2-1-hydrate-shampoo-300ml_1.jpg?v=1787963465"},{"product_id":"c-2-smoothing-cream","title":"C-2 Smoothing Cream","description":"\u003cp\u003eLight and luxurious. The C-2 Smoothing Cream was the first product created in the Electric line up and was born out of a need for a styling cream that would be suitable for all hair types yet remain lightweight. \u003c\/p\u003e\n\u003cp\u003eWhere the Electric product range first began. Mark wanted to create a product for his own use during session shoots and spent two years working to perfect this cream, which tames and smooths coarse, curly or fine hair and provides extra heat protection before blow drying.  Most importantly, the residue has been designed to evaporate; so the hair will have volume and movement without any sticky or heavy residue. Hair is smoother, \u003cbr\u003eshinier and softer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmoothing hair out during a blow-dry whilst\u003cbr\u003e leaving the hair weightless but retaining volume.\u003c\/li\u003e\n\u003cli\u003eCurly hair - leaving it to dry naturally or defusing will create defined curls without\u003cbr\u003e crunchiness or crispiness.\u003c\/li\u003e\n\u003cli\u003eShort textured hair- as a base whilst cutting and great for drying in.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDispense a medium amount, the size of a bottle top into your hand and evenly spread between both hands. Apply to wet hair from the roots and smooth down to the ends. Gently blow dry in for excellent results. Your hair will feel product-free without stickiness or heaviness. Mix with English Rose Serum for the ultimate frizz-taming remedy. \u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365526937980,"sku":"rlu1787963463831","price":13.63,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/c-2-smoothing-cream_1.png?v=1787963468"},{"product_id":"c-4-shaping-paste","title":"C-4 Shaping Paste","description":"\u003cp\u003eThe C-4 Shaping Paste is endlessly flexible and workable, making it ideal for those who want to create a defined look without leaving any residue or stickiness. It keeps hold while allowing hair to move freely. \u003c\/p\u003e\n\u003cp\u003eWith a clean, pure white emulsified base it is not a sticky matte paste, instead it has a beautiful silk finish which leaves no build up and doesn’t coat the hair. Using the unique Electric formulations that is prevalent in all our styling products, the residue simply evaporates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Anyone looking to define and shape their hair without leaving any residue.\u003c\/li\u003e\n\u003cli\u003e Men. To use instead of their gel, wax or matte clay styling products.\u003c\/li\u003e\n\u003cli\u003eIdeal for those who don’t like shampooing everyday as it easily rinses out under water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDispense a medium amount, the size of a bottle top into your hand and evenly spread between both hands. Apply to wet hair from the roots and smooth down to the ends. Gently blow dry in for excellent results. Your hair will feel product-free without stickiness or heaviness.  Mix with English Rose Serum for the ultimate frizz-taming remedy.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365526970748,"sku":"oot1787963467327","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/c-4-shaping-paste_1.jpg?v=1787963471"},{"product_id":"c-1-english-rose-serum","title":"C-1 English Rose Serum","description":"\u003cp\u003eC-1 English Rose Serum provides the ultimate shine without coating the hair for a photo ready finish. Made with absolute rose extract which is rich in antioxidants to help replenish the natural lipid barrier of the hair and protect from damage.\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt will also control frizz and reduce split ends without being greasy. It completely absorbs into the hair, ensuring it is dry and non-oily. Simply a must have on photoshoots, creating definition and texture delivering smoother, softer and shinier hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEveryone. Creates unbeatable shine and separation to photo-finish the hair.\u003c\/li\u003e\n\u003cli\u003eSmoothing, detangling and frizz-fighting action.\u003c\/li\u003e\n\u003cli\u003eBefore blowdrying wet hair to help it dry or after blow-drying as a finishing product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBefore blow drying, rub a pea sized amount between your hands and gently run through your hair from root to tip to ensure hair is silky soft once dry. Apply to dry ends to create the perfect finish. Use on wet hair before blow drying to help tame frizzy hair. Can be mixed with smoothing cream for thick or dry hair or cocktailed with Shaping Paste for a soft balm for longer lengths.\u003cbr\u003e\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365527003516,"sku":"eqz1787963469705","price":11.93,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/c-1-english-rose-serum_1.png?v=1787963474"},{"product_id":"biolage-bond-therapy-intensive-treatment-150ml","title":"Biolage Bond Therapy Intensive Treatment 150ml","description":"\u003cp\u003eBring added repair to your routine with Bond Therapy Intensive Treatment. This pre-shampoo treatment deeply conditions and builds bonds from the inside out, leaving over-processed, damaged hair looking and feeling noticeably healthier. Bond Therapy Intensive Treatment is infused and micro-dosed with a bonding concentrate of pressed coconut oil and fermented citric acid, precisely calibrated down to the microgram to create the perfect levels of nourishment and bonding care for supreme strength and softness. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Stress:\u003c\/strong\u003e Damage, breakage, overprocessing, split ends \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Release: \u003c\/strong\u003eReinforces weakened bonds, strengthens, smooths \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Relief:\u003c\/strong\u003e Up to 33% less breakage*, 11x smoother hair** and visibly reduces appearance of split ends.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Concentrate:\u003c\/strong\u003e Formula with Coconut Oil (pressed) to provide restorative conditioning care. It shields strands for supreme nourishment smoothness and softness. Citric Acid (fermented) A powerful bond care agent, citric acid reinforces weakened bonds to improve strength and resilience. \u003cbr\u003e\u003cbr\u003e*High repetition, instrumental test. Intensive Treatment vs. non-conditioning shampoo on bleached hair\u003cbr\u003e**Instrumental test. Intensive Treatment vs. non-conditioning shampoo\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVegan formula:\u003c\/strong\u003e no animal-derived ingredients or byproducts. This tube was made with 66% recycled plastic excluding cap. Biolage is approved by Cruelty Free International under the Leaping Bunny Programme  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e Massage into damp hair, from roots to ends. Leave for 5 to 10 minutes. Without rinsing, apply Bond Therapy Shampoo, lather and rinse. Follow with Bond Therapy conditioner. \u003c\/p\u003e","brand":"BIOLAGE","offers":[{"title":"Default Title","offer_id":57365527036284,"sku":"uwk1787963471450","price":11.81,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/biolage-bond-therapy-intensive-treatment-150ml_1.jpg?v=1787963476"},{"product_id":"c-5-volume-liquid-mist","title":"C-5 Volume Liquid Mist","description":"\u003cp\u003eC-5 Volume Liquid Mist was added to the collection as the ultimate professional tool for creating long-lasting volume and support.\u003c\/p\u003e\n\u003cp\u003eThis advanced amplifying formula delivers long-lasting volume without a hint of residue. Most volume sprays work by coating the hair heavily at the roots with oil-based silicones, which harden under heat and stiffen the hair. \u003c\/p\u003e\n\u003cp\u003eHowever, the Electric Volume Liquid Mist uses a unique formulation featuring Cropeptide. It is a powerful moisture regulator that penetrates the hair shaft, reaching the inner cortex. It improves the inner tensile strength and provides body and texture. This results in thicker hair at the roots, without weighing down the hair, as all the residue evaporates. \u003c\/p\u003e\n\u003cp\u003eOur Volume Liquid Mist also includes weightless conditioning agents, which detangle the hair and improve the condition of the cuticle, as well as the outer shaft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Those who want to add volume to their hair without weighing it down.\u003c\/li\u003e\n\u003cli\u003e Great to use on the mid-lengths and ends as a finishing or texturising product when the hair is dry.\u003c\/li\u003e\n\u003cli\u003e Excellent prep for using heat on dry hair: tonging, straightening or heated rollers   etc.\u003c\/li\u003e\n\u003cli\u003e Infuses fine hair with volume and brilliant shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo create unrivalled volume spray, use Volume Liquid Mist on slightly damp hair, paying attention to the roots. Blowdry as desired. To refresh volume on non-shampoo days, simply spray onto dry hair, comb and restyle. Also works as an excellent thickening spray on mid-lengths and ends.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365527069052,"sku":"fzn1787963473780","price":13.46,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/c-5-volume-liquid-mist_1.jpg?v=1787963477"},{"product_id":"c-8-invisible-volume-powder-3g","title":"C-8 Invisible Volume Powder 3g","description":"\u003cp\u003eThe C-8 Invisible Volume Powder is a 100% magnesium-free amplifying micro powder. \u003cbr\u003eProviding instant grip, hold and volume without the usual grittiness of powder and is completely colour safe. It leaves hair feeling amplified, yet natural and free-moving.\u003c\/p\u003e\n\u003cp\u003eIn Sussex, the home of Electric, we are set on chalk-rich soil. 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Add to the mid-lengths and ends for thickness amplification. Use in place of traditional back combing for any up-do.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57365527101820,"sku":"oux1787963476718","price":13.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/4146\/1372\/files\/c-8-invisible-volume-powder-3g_1.png?v=1787963481"},{"product_id":"e-colour-100ml-400","title":"E-COLOUR 100ml - 4\/00","description":"\u003cp\u003eE-Colours innovative technology protects, reconstructs and nourishes during the colouring process. 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